Testimony

Helen Eve Lowe

Testimonies are evidence that you have fulfilled a need or solved a problem for your customer. It should be genuine and authentic. When a customer has a great experience with you is a great time to capture and repurpose it to help convert the next customer.

building credibility

Providing evidence of past performance.

converting customers

Help them cross that last decision making hurdle.

duration

Keep it short - 30 to 60 seconds is sufficient.